![]() Especially in the UK, marketing is now closely regulated and in certain verticals such as financial services, energy, telecoms there are external bodies who have the authority to audit a company’s marketing and apply fines if they find inappropriate marketing practices.Īs such for any marketing campaign, organisations in these sectors, must have an audit trail for a campaign including the assets that makes up that campaign and the audiences selected to receive the campaign. You can no longer sell Snake Oil and get away with it (apart from hi-fi industry see footnote *). Marketing is no longer the free for all it was. Sitting at number 10 was the “close integration with Adobe Workfront”, a product Adobe acquired in 2020. Watching the introduction to Adobe Campaign Classic 8 in this year’s Adobe Summit I was taken by JJ Haglund’s top 10 innovations. In this post, David Moore shares his view of the integration between Adobe Workfront and the new version of Adobe Campaign. ![]() We’ve been following the developments in Adobe’s product development and will be sharing our insights here. CACI is an Adobe partner with experience of implementing, optimising and running Adobe’s Experience Cloud for our clients.
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